The room
Leather chairs, brick, and lamplight.
Most first-timers expect a dark, smoky back room. They find a lounge instead, and they sit down.
Story
John Huerta and Danny Solis looked at building after building. They kept ending up at 111 N Austin St.

The owners
Big Chief belongs to John Huerta and Danny Solis, and John came up with the name.
The idea was never a smoke shop where you grab something and go. It was a room worth staying in, with a humidor full of the brands people know and staff who will walk a first-timer through it.
The short version
The room
Most first-timers expect a dark, smoky back room. They find a lounge instead, and they sit down.
The town
Big Chief sits in the middle of downtown Seguin, easy to fold into an evening out.
The people
Seguin regulars sit alongside people who come through from Dallas, Houston, and Austin.